Digital & Print Collateral | Website Design and Management | Marketing Campaign Management

Hey There, I’m Kayla Percell

I want to thank you for taking the time to review my portfolio. I hope you find it beneficial and informative. I am always happy to answer any questions you may have and provide additional details or portfolio pieces to support your question.

I am able to create many different pieces according to your needs. I am familiar with creating graphics for digital graphics and print collateral; such as but not limited to, social media graphics, flyers and brochures, catalogs or magazines, apparel and merchandise designs, signage, and more. I am also knowledgeable in website development and design using the WordPress Platform and Divi Theme. I have also used services such as Shopify and Squarespace, however, I normally find that WordPress and Divi provide more opportunities for desired needs.

I have had the unique opportunity to also design and execute a few different marketing campaigns under different organizations and companies. I was also in the process of creating a fully revamped tourism campaign for a municipal government when leadership decided that they would prefer a 3rd party to create and execute a new campaign without viewing the campaign plan I was developing.

Experience:

Town of Payson, Graphic Designer and Marketing Coordinator. (August 2022 – Present): My responsibilities as the Graphic Designer and Marketing Coordinator involve creating Marketing Material for Town Hosted Events, updating and managing the tourism focused website, and assist other coworkers with graphics as needs arise. My work varied from creating youth sports apparel to internal documents to aid in processes as well as seeking out new avenues to market town activities. While at my tenor here, I also assisted in creating campaigns to boost tourism and local support, none of which were able to make it to execution due to funding or a change to leadership directives.

– Tall Pine Marketing, Senior Graphic Designer and Web Designer. (June 2016 – March 2020):  My responsibilities included conceptualizing logo and branding for small businesses, developing marketing material, and building websites to fit individual businesses needs. Our company worked for a variety of small businesses in and around Payson Arizona.

– Divinity Creative, Junior Graphic Designer: (August 2014 – June 2016): After starting as an intern for Divinity Creative, I was quickly promoted to Junior Graphic Designer, where I created marketing material such as business cards, brochures, and signage for clients; following the design concept already established by the Senior Graphic Designer.